Forget about KONY. Kony is Darth Vader…the question is…WHO is the Emperor? That’s who you need to stop.
Last year around this time I posted my predictions for RADIO in 2009. Boy was I wrong!
Now in fairness to me, I did write 2009 and BEYOND. Beyond is key because silly old radio just didn’t move fast enough for Matt DuBiel. There are some points where I was off, the others (I maintain) are just too “cutting edge” for radio and may take a few more years to come to fruition.
Here’s where I was wrong:
1) Sirius/XM did not merge with another company as I predicted. I still think they will eventually.
5) MTV and VH1 styled repeats have not hit the radio yet and morning shows replayed in the afternoon have not been a programming fad….YET.
6) Shorter talk shows have not been the latest trend. While long 5 hour talk shows like Steve Dahl’s in Chicago have been the victim of PPM, we have not seen an influx of shorter talk shows….YET.
9) The Hamburger U styled Radio Sales Boot Camp is not alive and well….or at least not widespread. This will happen eventually. Someone will see that the talent drought in radio is on the sales side and once this is addressed radio will realize a significant renaissance.
10) Arbitron has not been chased out of radio and is still being allowed to dictate the success of the industry…. Radio should turn it’s back on this ridiculous association with a company which has caused more damage to the industry than an other single entity….but radio fears change and sadly while this SHOULD happen asap, it very well may not….ever.
14) Radio Disney hasn’t really taken the FM dial by storm yet. No one has really claimed the tween markets on the air and perhaps this will take longer than expected….
16) Westwood One has not been gobbled up by Triton Media….but everyone else has pretty much!
Now I am not claiming all my other predictions were spot on, but they either came to pass or part of them came to pass. I’ll be dishing out my predictions for 2010 and beyond next week. If you’d like to read all the predictions from last year, click here.
Feel free to add your 2 cents.