The Mix in Chicago is an Eric & Kathy machine. The music has become more adult top 40 and alt at times than Hot AC, and there have been a slew of various midday, afternoon and evening experiments on the air during Eric & Kathy’s era of dominance. Eric and Kathy will certainly not allow a real Chicago afternoon show that challenges their throne, and Bonneville certainly can’t keep all their eggs in the E&K basket.
Here’s an idea for WTMX…. Grab Ryan Seacrest for afternoons. I know, shocker. But get this…Seacrest’s show is right for the Mix’s audience. Seacrest needs a big Chicago affiliate for his national syndication rollout, and it’s an instant upgrade for WTMX in afternoons without upsetting the E&K applecart. It’s not local you say? Poppycock. Local is what people are talking about “locally” and if that’s the latest from Rihanna and Fallout Boy mixed with celeb buzz and pop culture fodder, that’s a local afternoon show women 25-44 can get behind.