You don’t need to pay for SEO! You don’t need to pay for fancy web design!
Google has already prepared THOUSANDS of free websites for businesses everywhere. The problem is, you and other business owners don’t know about them. Most SEO companies and web design companies don’t know about them either.
I will show you how to get yours, and more importantly I will show you how to use it to ROCK Google and the interwebs for the betterment of your business! Watch these 3 free videos. You’ll love em or your money back.
You’ll see first hand how I claimed the free google listing and web page for our Naperville App which is in itunes.
Advertising works. Just ask Toyota. Advertising giveth to Toyota….and then advertising taketh away.
Just because they didn’t pay for it, doesn’t mean it wasn’t advertising. But given the chance, wouldn’t you rather control the message as much as possible? The truth is while advertising is your only shot of controlling the message. You still have to be great. And even if you are great, and the message you pay for is right, the people can change the message. You’re never in complete control.
I think the answer is to be great at what you do, tell the world and engage with your customers. If you miss any one of those 3 elements though, the others won’t work. Try advertising a crappy service and you’re going to get a lot of interest from people you’re going to let down….and you wont want to engage with THEM.
Toyota’s having a rough patch and they’re advertising now on the radio more than I’ve heard in a while. Here’s another interesting thing to note though, they didn’t just run screaming car ads for the last 10 years. They built their business on customer satisfaction. I understand they’re having recall issues now and it’s easy to speculate all of a sudden that Toyota was never so good all along, but the FACT of the matter is Toyota’s have rocked for years. They’ve won more than they’ve lost. They got sloppy and now they’re fixing it and telling their story to the masses via the radio.
I got my oil changed at Jiffy Lube. My 2004 Town & Country (what a pimp right) was screaming for some TLC. So as I am waiting to pay I over hear a woman on the phone with her husband. He needed batteries and she told him to get them from her camcorder. She almost begged him to use these batteries instead of buying new ones. In fact, at one point she said, “please use the batteries in the camcorder it will save us $10″.
My oil change was $39. I know from experience I can change it myself and it costs me about $14 WITH SYNTHETIC OIL. You could change your own oil, buy batteries for $10 and still have $15 left over! That’s 3 rentals at BLOCKBUSTER HA! It’s 3 foot longs are Subway, or MONEY IN THE BANK.
The truth is, I believe we need to be spending money in this economy. I think we need to tip better. But we just need to be smart about how we spend the money.
When times are tight, advertising is one of the first things businesses cut back on. Does that make ANY SENSE? Not to me. Now is THE time to advertise. Everyone else is cutting back. Everyone else is recoiling and panicking. And if they’re not….they’re doing crazy things like raising their prices! Remember the scene in It’s A Wonderful Life where everyone FREAKS about their money. George Bailey and Mr. Potter are the only ones who kept their heads. After it passed, and these things always do, they were the two big dogs left.
Now is the time to advertise the right way. If you’re selling advertising on the radio or anywhere else and business owners start telling you they have no money….think about the woman at Jiffy Lube. She didn’t have any money for batteries but she had money to get her oil changed. Good advertising should be FREE, because it pays for itself if it’s done right.
P.S. I realize not everyone knows how to change their own oil. You may also be wondering why I wasn’t changing my own oil. I sometimes change my oil myself, and enjoy it when I do. Today I chose to have it done while I got my hair got across the street. Multitasking, sort of. Either way, the example made sense for the purposes of this post…I hope!