3) An All Business Radio station – Think 24 hour sports….except swap the sports for money. Bloomberg meets Microsoft Money meets Mad Money meets Lou Dobbs meets Suze Orman. 24 hours a day, this talk station reports on the various markets and the talk shows are all money based. You’d have a stock market show, real estate, coins, collectables…etc.
2) The Sopranos Movie (or a new TV Series) – What? You say the cast is too high priced now? Gandolfini won’t do it? Who cares! We don’t need the old cast for a movie or for a new series even. Bring on the pre-quels! How about a Sopranos Movie with NO stars…. risky I know….but is it really? The fans all know the characters. They all know the story. And if they are newbies, they will learn the story from the prequel movie and THEN watch the HBO series afterward cause they’re hooked. What about prequel radio stations? The B96 I grew up with is not today’s B96. I would listen to a B96 Prequel station.
1) A Radio Store – Instead of building studios so the people walking inside the merchadise mart can see behind the scenes of a radio station…how about a station that is part of a store, or restaurant, or coffee shop? Some enterprising radio station should strike a deal with a retailer so they share a location either for a term of 1-3 years, or shorter seasonal terms. Imagine if there was a WXRT Coffee Shop or Kiss FM Water Park. I am not talking about remotes here. I am suggesting building the radio experience and the retail experience into each other for greater PPM exposure and greater audience interaction. Naturally this has to fit the radio station. A car dealership is not going to work….but there are plenty of places that would work for the right audience. If I owned a radio station I’d love to make money selling coffee, or park passes via my radio reach.