Forget about KONY. Kony is Darth Vader…the question is…WHO is the Emperor? That’s who you need to stop.
Watch these “think” videos from MTV. WOW.
http://www.youtube.com/watch?v=tYI1PY-b-ro
http://www.youtube.com/watch?v=P2ZhQrWQj7k
The Secret: How To Get Anything YOU want in Life…
Forget radio, marketing, and all the other nonsense in life. This is the SHIT. This is the good stuff. Nothing else matters. I hope you enjoy.
You can change the world.
This guy in Dublin, Ireland knows the secret of success. Do you?
lemonade, door closes, take action, do it now, make it happen, be the ball, just do it!
If you like that…you might like this article.
I posted a video about my weird experience having the mall cops called on me for taking video of my kids at the mall.
It should be noted I got a call first thing this morning from Westfield Fox Valley Shopping Town and they were very nice and understanding. It sounds like Westfield is going to look into the whole thing and work to improve.
That’s good…
Do they know it’s Christmas time…at all?
Do they? Do you? Do you feel like I do?
Who are THEY? Them…you know…the newscasters who are spoiling the magic of Christmas, the Scrooges who are yelling and honking their horns…the Westfield Mall Photog who called security on me…
It’s true. I am a menace, clearly. This time I deserved it though. I crossed the line. I had the nerve to bring my family to the Fox Valley Mall. We had a nice little dinner at Panera inside the mall. Then we strolled down to Santa’s “set”. Santa was on break for another fifteen minutes, but we were 2nd in line!
While we waited we started talking. Then the BIG MAN himself came down the escalator, with his handler. Santa immediately said hi to those in line and explained the reindeer would poke holes in the roof if he didn’t feed them at regular intervals. That jolly old elf was on top of his game!
My kids were stoked! My 4 year turned and asked, “Where’s his mother?” He meant Mrs. Claus, Santa’s better half and I encouraged him to ASK Santa.
After all, what are we there for if not to get to know this elusive elf, right? As I often do, and have been doing for 9 years, I fired up my video recorder (on my iPhone) and began recording the banter between my kids while on line to see S-A-N-T-A. This is GOLD and I like to get every minute.
From there, the corporate minions took hold. I was asked not to take pictures. I assured the kind folks I would do no such thing. The photograph taking would be left to the “professionals” with the flash and fisheye lense. I simple wanted to video tape the live raw excitement of my cherubs as they encountered the Magic Man, Mr. Claus in the flesh! That seemed to suffice…for a moment…until the pit boss of the Santa Set began to call out to me in front of everyone.
By now the children were on Santa’s lap and I WAS MISSING IT!!!! This is good stuff. These moments come once in a lifetime. Did he ask about Mrs. Claus yet? Did my daughter mention her deepest desires for a gift???? I DON’T KNOW because I was being yelled at by Sara like a school boy who was chewing gum in class!!!
My wife briefly attempted to talk me out of videotaping, but thought better of it. She wanted some video too!
I pressed forward. I focused…or tried to. In my coolest Sharon Stone impersonation I wanted to utter, “What are you gonna do, arrest me for smoking video-taping my own children while they tell Santa Claus what they want for Christmas?”
Then she did it. She utter the mother of all dirty phrases…..the “I am going to dash dash (call security)” phrase. I was in for it now.
We asked her to snap the picture. Our credit card was out the whole time. People were waiting. The tension was mounting.
After I shut the camera off (so she would snap the picture) THREE security guards came down and waited for me. She ruined my experience and my wife’s. The kids enjoyed Santa immensely. She ruined our video memories… and we paid $25 for a picture. The security folks did nothing.
I go to the mall about 2 times a year. Well, I used to. I bet you can guess why… Easter, and Christmas. That’s probably going to change though.
News flash to Shutterfly, Cherry Hill and Westfield:
You should want me to videotape my kids having magical moments at your place of business while using your service. Take a lesson from Disney. He makes MILLIONS from letting people photgraph and videotape their happiness early and often.
You’re not in the business of selling pictures. You’re in the business of selling happiness and connections. You never know who’s coming through your doors. Everyone should be treated like a king. You treated me like a crook, when in reality it is YOU who stole something from me and my family tonight…and for what?
Facebook matters. Twitter matters. Today these numbers are more real than ever. Even more important are your website’s google analytics, your email database’s total subscribers, and ultimately your “open rate”.
These are the ratings of tomorrow. Actually, they are the ratings of TODAY, but everyone would rather focus on the VOODOO numbers published and paid for.
Like any ratings or statistics, these aren’t the end all be all. These are simply versions of VARIOUS available measuring sticks. These stats are an indicator of your stickiness…or lack of stickiness. These numbers are an indicator of the level of involvement your audience (or customers) have with your business/brand.
Enter the Chicago Radio Digital “Ratings” for September 2011 (We’ll post these monthly). I am considering including Steve Dahl’s stats in the next period. If you think there is someone else like Steve or a web entity that’s Chicago centric I should include, please suggest it in the comments below.
Chicago Radio’s Facebook Ratings September 2011:
Chicago Radio’s Twitter Ratings September 2011:
Here’s the book on Flow I mentioned: Flow: The Psychology of Optimal Experience
flow/flō/
Verb: (esp. of a liquid) Move along or out steadily and continuously in a current or stream: “from here the river flows north”; “a cross-current of electricity seemed to flow between them”.
Noun: The action or fact of moving along in a steady, continuous stream.
It’s official. Groupon has filed with the SEC to “go public”.
In a time when mainstreet USA was struggling for business, Groupon rode in on their White Stallion and 
promised to bring business in the front door. They patted the small business owner on the head and said, “don’t worry…we’ll help YOU.”
Groupon offered to advertise your business for free. They said they’d even sell your stuff for you. They’d handle EVERYTHING for YOU. The best part is there’s NO RISK to you. If no one buys, it didn’t cost you anything!
If no one buys, you get FREE advertising from GROUPON!!!!!
But what if lots of people buy? What’s this “Groupon Effect” people are talking about?
Well simply put, when people buy your outragiously discounted and now commoditized wares through Groupon….Groupon will write YOU a check!!!
So to recap:
This sounds GREAT! What’s the catch?
In short, your business is underwriting Groupon’s growth. They’re now selling shares for BILLIONS and you are still struggling to pay your CAM. You are essentially paying THOUSANDS of dollars for an email blast that should cost you pennies. Imagine paying $15,000 for an email blast.
But Groupon rocks other than that.
Here’s more on Groupon from the Tribune.
The solution? Build your own following one loyal customer at a time. Read 1,000 True Fans. Partner with other local businesses and cross promote locally so you can grow together, steadily. Forget the GRAND opening mentality. It’s easier to keep a customer than it is to get a new one. Love the ones you’re with and empower them to spread the word.
If you ran a Groupon, ask the board for some stock. You helped build Groupon.
Seth Godin writes about how to be interviewed. If you run a business, you may be interviewed at some point. Even if you don’t run a business, you may be interviewed.
Here’s how to rock it. You want to rock the interview…
Otherwise, your non-rocking of the interview may live on the web forever. That’s a long time.
Seth has a way of breaking things down that makes a lot of sense.
http://sethgodin.typepad.com/seths_blog/2011/05/how-to-be-interviewed.html